Title: Ma Girl

Artist: Taeyang feat. G-Dragon & T.O.P

Setting: There is not much to say about the setting of this video beyond how this looks like the filming budget was light. Like I remember seeing a twitter meme asking for folks to name videos that looked like they cost $10 (an exaggeration, of course) and I honestly thought of this video immediately?

Sound: Written by Big Bang’s leader G-Dragon and with music/arrangement by Israel Dwaine Cruz, “Ma Girl” is a smooth R&B track that sounds like it was ripped from the 90s. It’s a love song with Taeyang crooning about missing a love that he fears that he’s in the process of losing, and I mean… in the end it is basic. It’s comfortable in its familiarity though, sounding exactly like something I could imagine hearing on the radio as a younger adult or teenager.

A high point is the feature where G-Dragon and T.O.P pinged that part of my brain that had imprinted on the group back in the day before I went back to being a casual fan for the better part of a decade? They’re so YOUNG here!!

Styling: Yes, I see those cornrows. In “Ma Girl”, Taeyang really showcased the Light Skinned Energy TM that he’d become known for in some circles of international VIP and wider K-pop fandom. (Okay, look… it’s largely the Black parts, but still.) It’s not enough that he sounds like Omarion in this track… he has to look like him too. Back in 2008, while Black fans of K-pop (they were there, trust me) undoubtedly caught themselves kekeing over the visuals in this song and praying for Taeyang’s poor scalp with those tight ass braids.

Full Thoughts:

“Ma Girl” looks and sounds like this for a reason.

Back in Cultural Appropriation in the Age of K-Pop Part One, I mentioned that:

Back in 2005, former YG CEO Yang Hyun Suk talked about modeling his in-progress group Big Bang after the US R&B boy group B2K. At the time, while R&B and hip hop from African Americans clearly influenced the landscape of the industry in Korea, this decision to model Big Bang on B2K was so complete that it included the damn cornrows that these young men were wearing.

As talented as Big Bang was when introduced to the Korean pop landscape, they were still functionally a Korean B2K cover group. Voice, visuals, and styling all pointed to the same conclusion: that Yang Hyun Suk clocked that Korean audiences wanted popular Black music… but not from Black people.

And boy did he provide.

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